The History Behind The Name
The word STEEL has been in the life of this company from day one. The Founder’s late father was known as the “MAN of STEEL” as he led the Steel Manufacturing Industry in Innovation and Efficiency.
STEEL is one of the strongest materials in the world. It has been used for centuries to build the fabric of this world. The word STEEL as it relates to the NICHOLAS AIR brand is not only a tribute to the Founder’s father, but relates to the brand itself in many ways.
STRENGTH, STRUCTURE, LONGEVITY are a few words relative to the meaning of STEEL and NICHOLAS AIR. Our workforce and brand have strength. We are structured and have longevity in the industry. The word STEEL used throughout the company is more than just a word. It represents the American dream. The dream of opportunity, advancement, and creating something that will withstand the test of time.
Over the last 26 years, the NICHOLAS AIR brand has solidified into one of the strongest private air travel programs the industry has to offer.
This brand has been built to be as strong as STEEL.